We're intrigued at the idea of introducing "healthier snacking" to the dog food category with Pupchips, a "better for your dog" brand. It's the idea of letting your dog have a snack when you do, without spoiling their "supper." Most current dog treats only allow the dog one small piece. It doesn't really feel big enough to be a snack. Pupchips provides a great opportunity to let your dog have a substantial snack that is more appropriate than most treats today.
The wild is preservative free and so are we. Pupchips are natural and organic snacks with just a pure single ingredient, guilt not included.